Terms of Use

Introduction

Welcome to Alula Technologies (the "Website"), operated by Alula ("we", "us", or "our").

By accessing or using this Website, you agree to be bound by these Terms of Use. If you do not agree, please do not use the Website.

This Website is provided for:

• General information about our company, products, and services;
• Marketing and informational purposes;
• Lawful engagement with users, clients, and prospective clients.

The Website does not provide professional, medical, legal, or financial advice unless expressly stated.

Please read these Terms of Use carefully, as they contain important information regarding your legal rights, remedies, and obligations.

At Alula, we respect the privacy of our users. For details, please see our Privacy Policy referenced above. By using the Service, you consent to our collection and use of personal data as outlined in it.

Eligibility and Acceptable Use

You agree that you will:

• Use the Website only for lawful purposes;
• Not misuse, interfere with, or disrupt the Website or its security;
• Not attempt unauthorised access to systems, data, or content;
• Not upload or transmit malicious code, spam, or unlawful material.

We reserve the right to restrict or terminate access for misuse.

Intellectual Property

All content on this Website, including but not limited to:

• Text, graphics, logos, designs;
• Software, code, and layouts;
• Trademarks and brand elements,

is owned by or licensed to Alula Technologies and is protected by applicable intellectual property laws.

You may view, download, or print content for personal or internal business use only, provided you do not modify or remove proprietary notices.

User Submissions

Where the Website allows submissions (e.g. contact forms, enquiries):

• You warrant that information provided is accurate and lawful;
• You grant us a non-exclusive right to use such information to respond to your enquiry or provide services;
• You must not submit confidential or sensitive information unless expressly requested.

Data Protection and Privacy

We process personal information in accordance with our Privacy Policy, applicable data protection laws, and regulatory obligations, including where applicable:

• POPIA (South Africa), and
• UK GDPR / EU GDPR, and
• Other applicable Data Protection Laws.

For details on how we collect, use, store, and protect personal data, please refer to our Privacy Policy available on the Website.

Cookies and Tracking

This Website may use cookies and similar technologies to:

• Ensure functionality;
• Improve user experience;
• Analyse website usage.

For more information, refer to our Cookie Policy.

Third-Party Links

The Website may contain links to third-party websites or services. We:

• Do not control or endorse third-party content;
• Are not responsible for third-party practices, availability, or security.

Access to third-party websites is at your own risk.

Availability and Changes

We do not guarantee that the Website will always be available, uninterrupted, or error-free.

We reserve the right to:

• Modify or withdraw content or functionality;
• Update these Terms of Use at any time.

Continued use of the Website constitutes acceptance of updated terms.

Disclaimer

The Website and its content are provided "as is" and "as available", without warranties of any kind, whether express or implied, including accuracy, completeness, or fitness for a particular purpose.

Limitation of Liability

To the maximum extent permitted by law, Alula Technologies shall not be liable for:

• Direct or indirect losses;
• Loss of data, profits, or business;
• Damages arising from use or inability to use the Website.

Nothing in these Terms limits liability where such limitation is prohibited by law.

Indemnity

You agree to indemnify and hold us harmless from any claims, losses, or damages arising from:

• Your misuse of the Website;
• Your breach of these Terms;
• Your violation of applicable laws or third-party rights.

Governing Law and Jurisdiction

These Terms of Use are governed by the laws of England and Wales. The courts of that jurisdiction shall have exclusive jurisdiction over any disputes.

Contact Information

If you have questions about these Terms of Use, please contact:

Data Protection Officer — dpo@alulatechnologies.com

Alula Technologies Limited, 33 Great Portland St, London, W1W 8QG